A couple of months into the Covid-19 measures, people know what to do.
It’s time for a more refined approach to assure the continuous acceptance of the measures.

Language matters, more than before

A zoo with children as its main target group, a small museum, an office building, a public transport station with multiple locations or a large airport – each location requires its own communication strategy.

People’s mindsets are led by the occasion and location. In order to assure a continuous acceptance of Covid-19 measures, we need to make sure we use the right tone of voice.
The following scale can help you choose the right one for your organization or location.